Rescue The Rainforest Project

We passionately believe that we can make a difference towards saving endangered rainforest and to help reduce the impact of global warming and climate change while simultaneously helping to protect the thousands of species of animals, birds, insects and plants that are found in the rainforest [1].

We are working with Cool Earth on a special project in the Ashaninka Corridor in Peru. Ashaninka lies in an arc of deforestation that is being routinely cleared and burned, destroying rich stores of forest carbon.

The Ashaninka tribe, which lives here, is one of the largest surviving Amazon ethnic groups with a truly rich history. Sadly, they now find themselves under threat from illegal loggers. Roads are being built into the forest to extract mahogany and cedar trees for export to markets in the United States and Europe, despite an international embargo, threatening both their heritage and their future.

Cool Earth, with the help of Tropicana, is securing forest once held by logging companies and opening it up to rubber tappers and harvesters of forest produce, helping the Ashaninka tribe to manage the forest resources sustainably and to protect the rainforest and its valuable store of carbon.

Throughout 2010 you will be able to redeem your Tropicana Juicy Rewards points to help save endangered rainforest. Each point redeemed will save 33 1/3 square feet. This program is just a small step in a fight against an enormous issue; however, we believe if we continue to raise awareness it could trigger a movement with an extraordinary impact.

With your help, we are aiming to save thousands of acres of endangered rainforest.

Cool Earth Partnership

Cool Earth is a UK-based international organization that is working hard to rally everyone's efforts to halt climate change. By participating, you're helping us to give Cool Earth the tools to protect the world's most endangered pieces of rainforest. Together we will preserve more rainforest and help to stabilize our precious climate.

Visit the Cool Earth site to learn more.

Tropicana & The Environment

Learn about all of the ways Tropicana is working to reduce its impact on the environment.

http://tropicana.com/#/trop_environment/environment.swf

Footnotes:

1. Moutinho and Schwartzman; Tropical Deforestation and Climate Change. 2005. Amazon Institute for Environmental Research Chapter 10.

http://www.edf.org/documents/4930_TropicalDeforestation_and_ClimateChange.pdf